"The behavior of organizations is determined by the way their performance is measured"

 

The food, energy, climate, biodiversity, waste, and poverty crises are not the result of wrong intentions, but of system failure.

Our supply chains are long and in transparent and our global markets are not designed to recognize and reward sustainable behavior. We don't know where our products come from, how they were produced and we have no idea what their 'foot print' is. As a result, we have an economy and trade system that favors businesses that externalize costs and behave unsustainable.

 

"What is required is a transformation towards sustainable markets where the measures of success of markets and businesses will be their contributions to society, as well as the amount of profit they make"

 

NewForesight is about driving market transformation through sustainable innovation. We do this by implementing three laws of sustainable market transformation:

1. Define per sector or market what sustainability means in a practical, realistic and accepted way.
2. The market must be able to credibly distinguish between what is sustainable and what is not sustainable.
3. Markets must be able to value, reward and encourage sustainable behavior.

 

When these three laws are implemented in an efficient and scalable way, then commodity, consumer and financial markets will transform and the domino stones will start to fall.

 

The possibilities are endless. We have done it before. We are doing it now. We know it works.

 

Contact us if you want to know more about the three laws of sustainable market transformation

 

The three laws of sustainable market transformation are ©NewForesight™